Posts made in March, 2007

Optimizing the Keywords tag

The purpose of this tag is to define what keywords apply to your page. However, only some search engines, such as MSN, will
read this tag. Search engines such as Yahoo! and Google do not place a great importance on it as they do with keywords identified in other areas of the page. Still, it is good practice to include this tag, plus MSN is a popular search engine channel and therefore you should generally include a META keyword tag on your page within the < HEAD > area.

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Optimizing the Description tag

The content found in the META Description tag will be displayed in many, but not all, search engines in the result pages. It is is often listed as a sub-headline under your page title. Therefore, it is essential that you create a good description so that you not only support your keyword ranking goals but entice targeted visitors to click through to your site once they see the listing in the search engine results pages (SERPs).

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Optimizing the Title Tag

Title Tags are the most important HTML element in Search Engine Optimization. Page Title Tag should always contain your most important keyword(s). The more important the keyword, the closer it should be towards the beginning.

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Glossary & Definitions

SEO

SEM

PPC

PPM

PPA

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SEO Mistakes

There are some fatal SEO mistakes that can hurt your site, here is a list that will be updated on a regular basis

  • Duplicate title among multiple pages; each page should have its unique title meta tag
  • Duplicate description; each page should have its unique description meta tag
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