Posts made in May, 2007

URL Optimization

Posted by john shehata on May 13, 2007 in Technical SEO

1- Avoid Session IDs
2- Use server mod reWrite when possible
3- use hyphens instead of underscores
4- include your primary keyword in the URL
5- keep your pages closer to the root directory “flat directory architecture”

Politics & SEO:

Posted by john shehata on May 13, 2007 in Reputation Management & SEO, SEO Examples

1- SEOmoz has reported that some political candidates needs real SEO help, they have mentioned some examples:
John McCain’s site ranks #68 for a search on “John McCain” in Google.
» Read the political SEO landscape article at SEOmoz

SERP Tracking

Posted by john shehata on May 13, 2007 in SEO Tools

I have found 2 great tools to track rankings and SERPs “Search Engine Result Pages”
1- Sitening: it has many useful tools, it is still for free, but I know they will have paid version soon. Sitening can track all your keywords on a daily basis on Google, Yahoo and MSN. They also have great tools for seo page scoring depending on multiple factors.

2- SERP Archives: It is a great tool to track your keywords and all SERP results but it is limited to Google and MSN but not Yahoo. They also provide PageRank tracking. They provide some demo pages. They still in alpha phase.

Google prefers HTML / CSS valid W3C code

Posted by john shehata on May 13, 2007 in SEO Tests

In a recent text done by Hobo, they found that Google has indexed and displayed 1 page with compliant HTML / CSS code from a group of 4 identical page.

Flash Optimization

Posted by john shehata on May 13, 2007 in On-Page Optimization

Spiders can’t “digest” flash objects and JavaScript that well, links and text in flash are not followed or indexed.
The use of flash objects in the page layout sometimes could be necessary, but avoid having all your pages designed entirely in flash.

Acceptable uses of flash:
- Product demos and presentations
- Online videos

Dangerous use of flash:
- Entire site in flash
- Navigation menus