Posts made in September, 2007
Local Optimization in Six Simple Steps – Illustration
* Source: SearchEngineLand.com
* Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
Yahoo Teachers
Scott Moore and Bill Scott from Yahoo presented “Yahoo Teachers” at TechCrunch 40. Yahoo Teachers is a new research focused service aimed at making life easier for teachers.
Yahoo Teachers is a clip to database style service; users utilize the “gobbler†that is an online clipping service with a desktop interface client where they can drag research and reading materials when formulating lessons. Where it becomes an even more appealing service for teachers is with the sharing capabilities: think Wikipedia but written by school teachers with a focus on delivery to children.
Read MoreThe New York Times ends paid subscription fees
the NYTimes.com drops paid subscription fees in favor of ad impressions. Though The New York Times generates over $10 million in revenue from paid subscriptions of their newspaper’s archives from 227K users, the change was inevitable.
senior vice president and general manager, Vivian L. Schiller, of NYTimes.com, said:
But our projections for growth on that paid subscriber base were low, compared to the growth of online advertising.
What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others.
* according to Nielsen/NetRatings, The New York Times’s site has about 13 million unique visitors each month. Ms. Schiller would not say how much increased Web traffic the paper expects by eliminating the charges, or how much additional ad revenue the move was expected to generate.
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