John Shehata – Marketing Strategist

The prestige and specialist car buyers, IainMutch.co.uk, have appointed Kes Phelps SEO Consulting (http://www.kesphelps.co.uk ) to produce and implement a search engine optimization and marketing campaign for their website http://www.IainMutch.co.uk. Kes Phelps SEO Consulting will work closely with IainMutch.co.uk to increase online visibility of the company’s free specialist, sports, prestige and classic car online valuation service; using a range of online media including natural search, paid search and social media marketing.

PubCon – Enterprise SEO 12/6/07

Enterprise SEO is meant for big sites with millions of pages. The question was “Are SEO Techniques different for enterprise SEO?” Optimizing big sites (Large scale SEO) share similarities with basic SEO but it has its own unique differences and problems.

Enterprise SEO: similarities with other sites:

SEO basics

Content focus

Link popularity

Enterprise SEO: Differences

Impact of basics

Internal link structure

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Matthew Creamer, an Ad Age reporter, shared his name with a bunch of people who were not Ad Age editors and they definitely got more link juice than him.

He turned to SEO to help him managing his reputation online, creating his own blog and a bunch of Facebook and MySpace accounts. Read the rest of this entry »

DirectNews.com reported that Online auction site uBid.com has announced a major redevelopment of its web presence to allow it to adopt search engine optimisation (SEO) best practices.

* Source: SearchEngineLand.com
* Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

Scott Moore and Bill Scott from Yahoo presented “Yahoo Teachers” at TechCrunch 40. Yahoo Teachers is a new research focused service aimed at making life easier for teachers.

Yahoo Teachers is a clip to database style service; users utilize the “gobbler” that is an online clipping service with a desktop interface client where they can drag research and reading materials when formulating lessons. Where it becomes an even more appealing service for teachers is with the sharing capabilities: think Wikipedia but written by school teachers with a focus on delivery to children.

the NYTimes.com drops paid subscription fees in favor of ad impressions. Though The New York Times generates over $10 million in revenue from paid subscriptions of their newspaper’s archives from 227K users, the change was inevitable.

senior vice president and general manager, Vivian L. Schiller, of NYTimes.com, said:

But our projections for growth on that paid subscriber base were low, compared to the growth of online advertising.
What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others.

* according to Nielsen/NetRatings, The New York Times’s site has about 13 million unique visitors each month. Ms. Schiller would not say how much increased Web traffic the paper expects by eliminating the charges, or how much additional ad revenue the move was expected to generate.

Keyword Density:

www.gorank.com: excellent free keyword density analyzer

While many SEOs claim this is a myth, a lot of us see it happening everyday. I am discussing “white-hat” tactics that may cause over-optimization penalties. Hitting the over-optimization filters in Google is also called “-950 penalty” because site rankings get demoted 950 positions. Read the rest of this entry »