John Shehata – Marketing Strategist

1- Avoid Session IDs
2- Use server mod reWrite when possible
3- use hyphens instead of underscores
4- include your primary keyword in the URL
5- keep your pages closer to the root directory “flat directory architecture”

1- SEOmoz has reported that some political candidates needs real SEO help, they have mentioned some examples:
John McCain’s site ranks #68 for a search on “John McCain” in Google.
» Read the political SEO landscape article at SEOmoz

I have found 2 great tools to track rankings and SERPs “Search Engine Result Pages”
1- Sitening: it has many useful tools, it is still for free, but I know they will have paid version soon. Sitening can track all your keywords on a daily basis on Google, Yahoo and MSN. They also have great tools for seo page scoring depending on multiple factors.

2- SERP Archives: It is a great tool to track your keywords and all SERP results but it is limited to Google and MSN but not Yahoo. They also provide PageRank tracking. They provide some demo pages. They still in alpha phase.

In a recent text done by Hobo, they found that Google has indexed and displayed 1 page with compliant HTML / CSS code from a group of 4 identical page.

Spiders can’t “digest” flash objects and JavaScript that well, links and text in flash are not followed or indexed.
The use of flash objects in the page layout sometimes could be necessary, but avoid having all your pages designed entirely in flash.

Acceptable uses of flash:
- Product demos and presentations
- Online videos

Dangerous use of flash:
- Entire site in flash
- Navigation menus

Spiders can’t read images, so you should replace images by text whenever it is possible. It is understood that sometimes design requires graphic headers and images, but if the image only contain text, you should consider using text instead.

Few things to consider when creating your images:
- All your images should have alt attribute

- All visible meaningful images should have alt attribute text

- Alt text should be representive to what the image is about
- Use keywords in your alt text but avoid stuffing
- Try not to exceed 5-7 words in your alt text

The purpose of this tag is to define what keywords apply to your page. However, only some search engines, such as MSN, will
read this tag. Search engines such as Yahoo! and Google do not place a great importance on it as they do with keywords identified in other areas of the page. Still, it is good practice to include this tag, plus MSN is a popular search engine channel and therefore you should generally include a META keyword tag on your page within the < HEAD > area. Read the rest of this entry »

The content found in the META Description tag will be displayed in many, but not all, search engines in the result pages. It is is often listed as a sub-headline under your page title. Therefore, it is essential that you create a good description so that you not only support your keyword ranking goals but entice targeted visitors to click through to your site once they see the listing in the search engine results pages (SERPs). Read the rest of this entry »

Title Tags are the most important HTML element in Search Engine Optimization. Page Title Tag should always contain your most important keyword(s). The more important the keyword, the closer it should be towards the beginning. Read the rest of this entry »

SEO

SEM

PPC

PPM

PPA