About Me
Name: John Shehata Occupation: Director of SEO & Social Media for Advance Internet Inc. Advance Internet is a leading creator of highly interactive local web sites created in affiliation with newspapers owned and operated by Advance Publications Inc. owner of newspapers in 22 cities as well as Conde Nast Magazines; CondeNet; Parade;...
SEO Site Audit
In every SEO conference I attend there must be multiple site clinic sessions. Webmasters and business owners ask questions to a bunch of SEO gurus. What I noticed is that there is no process or structured methodology to Audit a site. Also i noticed that most of webmasters/business owners are not very familiar with SEO or Coding. That’s...
SEO Over-Optimization Penalty (OOP)
While many SEOs claim this is a myth, a lot of us see it happening everyday. I am discussing “white-hat” tactics that may cause over-optimization penalties. Hitting the over-optimization filters in Google is also called “-950 penalty” because site rankings get demoted 950 positions.
Read MoreURL Optimization
1- Avoid Session IDs
2- Use server mod reWrite when possible
3- use hyphens instead of underscores
4- include your primary keyword in the URL
5- keep your pages closer to the root directory “flat directory architecture”
Politics & SEO:
1- SEOmoz has reported that some political candidates needs real SEO help, they have mentioned some examples:
John McCain’s site ranks #68 for a search on “John McCain” in Google.
» Read the political SEO landscape article at SEOmoz
SERP Tracking
I have found 2 great tools to track rankings and SERPs “Search Engine Result Pages”
1- Sitening: it has many useful tools, it is still for free, but I know they will have paid version soon. Sitening can track all your keywords on a daily basis on Google, Yahoo and MSN. They also have great tools for seo page scoring depending on multiple factors.
2- SERP Archives: It is a great tool to track your keywords and all SERP results but it is limited to Google and MSN but not Yahoo. They also provide PageRank tracking. They provide some demo pages. They still in alpha phase.
Read MoreGoogle prefers HTML / CSS valid W3C code
In a recent text done by Hobo, they found that Google has indexed and displayed 1 page with compliant HTML / CSS code from a group of 4 identical page.
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