John Shehata - Marketing Strategist

The main goal for widgets, so far, is its viral effect in increasing traffic. But with the recent Facebook.com updates (allowing spiders to their members profile pages) and the increased use of widgets on social networks, it is important to build SEO friendly widgets. In other words to utilize widgets in link building. if you are going to have a Widget, you should get some SEO link benefit out of it, in addition to its viral benefit.

To discuss how we can use widgets for SEO benefits, let’s dissect widgets into 3 main parts; header, footer and body.

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1- Avoid Session IDs
2- Use server mod reWrite when possible
3- use hyphens instead of underscores
4- include your primary keyword in the URL
5- keep your pages closer to the root directory “flat directory architecture”

SEO Advanced