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	<title>John Shehata - Marketing Strategist &#187; On-Page Optimization</title>
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	<link>http://www.john-shehata.com</link>
	<description>Search Engine Marketing &#038; Optimization: Tips, Tactics and Strategies</description>
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		<title>Google SEO Ranking Factors &amp; Link Value Factors Simplified &#8211; 2007</title>
		<link>http://www.john-shehata.com/google-seo-ranking-link-value-factors-simplified-2007/</link>
		<comments>http://www.john-shehata.com/google-seo-ranking-link-value-factors-simplified-2007/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 04:27:09 +0000</pubDate>
		<dc:creator>john shehata</dc:creator>
				<category><![CDATA[Internal Linking]]></category>
		<category><![CDATA[On-Page Optimization]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[


Early this year SEOmoz.com published search engine ranking factors 2007 document, they asked 37 well known SEO Gurus in the world of Organic search engine optimization to vote on the importance of a variety of Google Search Engine Ranking Factors that comprise Google&#8217;s ranking algorithun. Here is a summarized table of all factors in order [...]]]></description>
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		<title>Flash Optimization</title>
		<link>http://www.john-shehata.com/flash-optimization/</link>
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		<pubDate>Mon, 14 May 2007 02:52:56 +0000</pubDate>
		<dc:creator>john shehata</dc:creator>
				<category><![CDATA[On-Page Optimization]]></category>

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		<description><![CDATA[Spiders can&#8217;t &#8220;digest&#8221; flash objects and JavaScript that well, links and text in flash are not followed or indexed.
The use of flash objects in the page layout sometimes could be necessary, but avoid having all your pages designed entirely in flash.
Acceptable uses of flash:
- Product demos and presentations
- Online videos
Dangerous use of flash:
- Entire site [...]]]></description>
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		<title>SEO &amp; Image Optimization</title>
		<link>http://www.john-shehata.com/image-optimization/</link>
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		<pubDate>Mon, 14 May 2007 02:34:23 +0000</pubDate>
		<dc:creator>john shehata</dc:creator>
				<category><![CDATA[On-Page Optimization]]></category>

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		<description><![CDATA[Spiders can&#8217;t read images, so you should replace images by text whenever it is possible. It is understood that sometimes design requires graphic headers and images, but if the image only contain text, you should consider using text instead.
Few things to consider when creating your images:
- All your images should have alt attribute

- Alt text [...]]]></description>
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