45+ Check Points for a Comprehensive SEO Site Audit

In every SEO conference I attend there must be multiple site clinic sessions. Webmasters and business owners ask questions to a bunch of SEO gurus. What I noticed is that there is no process or structured methodology to Audit a site. Also i noticed that most of webmasters/business owners are not very familiar with SEO or Coding. That’s why I created this comprehensive list of SEO check points for any site webmaster or business owner to SEO-Audit their site in an easy way:

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Yahoo Teachers

Scott Moore and Bill Scott from Yahoo presented “Yahoo Teachers” at TechCrunch 40. Yahoo Teachers is a new research focused service aimed at making life easier for teachers.

Yahoo Teachers is a clip to database style service; users utilize the “gobbler” that is an online clipping service with a desktop interface client where they can drag research and reading materials when formulating lessons. Where it becomes an even more appealing service for teachers is with the sharing capabilities: think Wikipedia but written by school teachers with a focus on delivery to children.

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The Greatest Living SEO

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Google prefers HTML / CSS valid W3C code

In a recent text done by Hobo, they found that Google has indexed and displayed 1 page with compliant HTML / CSS code from a group of 4 identical page.

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Flash Optimization

Spiders can’t “digest” flash objects and JavaScript that well, links and text in flash are not followed or indexed.
The use of flash objects in the page layout sometimes could be necessary, but avoid having all your pages designed entirely in flash.

Acceptable uses of flash:
– Product demos and presentations
– Online videos

Dangerous use of flash:
– Entire site in flash
– Navigation menus

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SEO & Image Optimization

Spiders can’t read images, so you should replace images by text whenever it is possible. It is understood that sometimes design requires graphic headers and images, but if the image only contain text, you should consider using text instead.

Few things to consider when creating your images:
– All your images should have alt attribute

– All visible meaningful images should have alt attribute text
some great alt text here
– Alt text should be representive to what the image is about
– Use keywords in your alt text but avoid stuffing
– Try not to exceed 5-7 words in your alt text

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Optimizing the Keywords tag

The purpose of this tag is to define what keywords apply to your page. However, only some search engines, such as MSN, will
read this tag. Search engines such as Yahoo! and Google do not place a great importance on it as they do with keywords identified in other areas of the page. Still, it is good practice to include this tag, plus MSN is a popular search engine channel and therefore you should generally include a META keyword tag on your page within the < HEAD > area.

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