SEO Site Audit

In every SEO conference I attend there must be multiple site clinic sessions. Webmasters and business owners ask questions to a bunch of SEO gurus. What I noticed is that there is no process or structured methodology to Audit a site. Also i noticed that most of webmasters/business owners are not very familiar with SEO or Coding. That’s why I created this comprehensive list of SEO check points for any site webmaster or business owner to SEO-Audit their site in an easy way:

for more details check 45+ Check Points for a Comprehensive SEO Site Audit

Code:

# Detection
Tool
Importance
1
DTD (Document Type Definition):
Web Developer Toolbar
*
2
Obsolete or Deprecated HTML:
Web Developer Toolbar
*
3
Frames/IFrames Check:
Web Developer Toolbar
* * *
4
Forms:
Manual
* * * * *
5
H1 Heading Tags
Web Developer Toolbar
* *
6
Heading Tags Structure
Web Developer Toolbar
* *
7
Image Maps
Manual.
* * *
8
External CSS File
Web Developer Toolbar
Or Manual
* * * *
9
JavaScript
Web Developer Toolbar
* * * *
10
JavaScript Links
Manual
* * * *
11
DHTML Menus
Manual
* * * *

Meta Data

# Detection
Tool
Importance
12
Page Title
Google Webmaster Tools
* * * * *
13
Meta Description
Google Webmaster Tools
* * *
14
Meta Keywords
Google Webmaster Tools
* * *
15
Robots Meta Tags
Google Webmaster Tools
Robots.txt Syntax Checker
* * *

Content

# Detection
Tool
Importance
16
Length
Manual
* * * * *
17
Onsite Duplicate Content
Google Webmaster Tools
* * *
18
Flash Objects
Manual
* * *

URLs

# Detection
Tool
Importance
19
Dynamic URLs
Manual
* * * *
20
Redirect Attacks
Manual
* * *
21
Sort-By Links
Manual
* * * *
22
Session IDs
Manual
* * * *

Navigation & Site Architecture

# Detection
Tool
Importance
23
Home Page Link & Logo
Manual
* * * * *
24
Sub-Directories
Manual
* * * *
25
Top Navigation Links
Manual
* * * *
26
Navigation Consistency
Manual
* * * *

Duplicate Content & Canonicalization

# Detection
Tool
Importance
27
Canonicalization: domain.com vs. www.domain.com
Manual
* * *
28
Canonicalization: Home Page/ Section Pages
Manual
* * * *
29
HTTPS Link Split
Manual
* * * *

Other

# Detection
Tool
Importance
30
Home Page: PageRank 0 or Not Available
Manual
* * * * *
31
Robots.txt File
Manual
* * * * *
32
Visibility
Manual
* * * * *
33
XML Spider Sitemap
Manual
* * * *
34
HTML Site Map
Manual
* * * *
35
Custom 404 Page
Manual
* * *
36
Popup Windows
Manual
* *
37
Page Size
Manual
* * *
38
Check Server Header (server response)
* * *
39
Accessibility
Manual
* * *
40
Number of Links on a Page
Manual
* * *
41
Broken Links
* * *
42
Code to Text Ratio
* * *
43
Other File Types
Manual
* * *

Avoid

# Detection
Tool
Importance
44
Meta Refresh
Manual
* * * * *
45
Hidden Text
Manual
* * * * *
46
Hidden Links
Manual
* * * * *
47
Spamming
Manual
* * * * *
48
Over Optimization
Manual
* * * * *

I hope this list is helpful; I will keep updating this list and adding more check points.