In every SEO conference I attend there must be multiple site clinic sessions. Webmasters and business owners ask questions to a bunch of SEO gurus. What I noticed is that there is no process or structured methodology to Audit a site. Also i noticed that most of webmasters/business owners are not very familiar with SEO or Coding. That’s why I created this comprehensive list of SEO check points for any site webmaster or business owner to SEO-Audit their site in an easy way:

for more details check 45+ Check Points for a Comprehensive SEO Site Audit

Code:

# Detection
Tool
Importance
1
 DTD (Document Type Definition):
Web Developer Toolbar
*
2
 Obsolete or Deprecated HTML:
Web Developer Toolbar
*
3
 Frames/IFrames Check:
Web Developer Toolbar
* * *
4
 Forms:
Manual
* * * * *
5
 H1 Heading Tags
Web Developer Toolbar
* *
6
 Heading Tags Structure
Web Developer Toolbar
* *
7
 Image Maps
Manual.
* * *
8
 External CSS File
Web Developer Toolbar
Or Manual
* * * *
9
 JavaScript
Web Developer Toolbar
* * * *
10
 JavaScript Links
Manual
* * * *
11
 DHTML Menus
Manual
* * * *

Meta Data

# Detection
Tool
Importance
12
 Page Title
Google Webmaster Tools
* * * * *
13
 Meta Description
Google Webmaster Tools
* * *
14
 Meta Keywords
Google Webmaster Tools
* * *
15
 Robots Meta Tags
Google Webmaster Tools
Robots.txt Syntax Checker
* * *

Content

# Detection
Tool
Importance
16
 Length
Manual
* * * * *
17
 Onsite Duplicate Content
Google Webmaster Tools
* * *
18
 Flash Objects
Manual
* * *

URLs

# Detection
Tool
Importance
19
 Dynamic URLs
Manual
* * * *
20
 Redirect Attacks
Manual
* * *
21
 Sort-By Links
Manual
* * * *
22
 Session IDs
Manual
* * * *

Navigation & Site Architecture

# Detection
Tool
Importance
23
 Home Page Link & Logo
Manual
* * * * *
24
 Sub-Directories
Manual
* * * *
25
 Top Navigation Links
Manual
* * * *
26
 Navigation Consistency
Manual
* * * *

Duplicate Content & Canonicalization

# Detection
Tool
Importance
27
 Canonicalization: domain.com vs. www.domain.com
Manual
* * *
28
 Canonicalization: Home Page/ Section Pages
Manual
* * * *
29
 HTTPS Link Split
Manual
* * * *

Other

# Detection
Tool
Importance
30
 Home Page: PageRank 0 or Not Available
Manual
* * * * *
31
 Robots.txt File
Manual
* * * * *
32
 Visibility
Manual
* * * * *
33
 XML Spider Sitemap
Manual
* * * *
34
 HTML Site Map
Manual
* * * *
35
 Custom 404 Page
Manual
* * *
36
 Popup Windows
Manual
* *
37
 Page Size
Manual
* * *
38
 Check Server Header (server response)
* * *
39
 Accessibility
Manual
* * *
40
 Number of Links on a Page
Manual
* * *
41
 Broken Links
* * *
42
 Code to Text Ratio
* * *
43
 Other File Types
Manual
* * *

Avoid

# Detection
Tool
Importance
44
 Meta Refresh
Manual
* * * * *
45
 Hidden Text
Manual
* * * * *
46
 Hidden Links
Manual
* * * * *
47
 Spamming
Manual
* * * * *
48
 Over Optimization
Manual
* * * * *

I hope this list is helpful; I will keep updating this list and adding more check points.