The New York Times ends paid subscription fees

the NYTimes.com drops paid subscription fees in favor of ad impressions. Though The New York Times generates over $10 million in revenue from paid subscriptions of their newspaper’s archives from 227K users, the change was inevitable.

senior vice president and general manager, Vivian L. Schiller, of NYTimes.com, said:

But our projections for growth on that paid subscriber base were low, compared to the growth of online advertising.
What wasn’t anticipated was the explosion in how much of our traffic would be generated by Google, by Yahoo and some others.

* according to Nielsen/NetRatings, The New York Times’s site has about 13 million unique visitors each month. Ms. Schiller would not say how much increased Web traffic the paper expects by eliminating the charges, or how much additional ad revenue the move was expected to generate.

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